Crisis public relations is determined to solve the problem of enterprise or personal trust, because of the virtual nature of the network, how to let consumers trust the enterprise brand and products is the most core public relations. The difference between it and general public relations is that it can help overcome the public relations crisis in the face of credit crisis and public relations crisis, and reshape social credit and reputation. We may not have a deep understanding of crisis PR, but when we encounter a credit crisis, we should first realize that we should seek professional help and let them reduce the loss for us as much as possible. Crisis public relations will first work out a professional solution to the problem, and then carry out rapid and accurate activities to quickly restore the reputation and rebuild the social image, and formulate an upgraded version of the good image plan after the crisis, so that the general public can further understand this and make adequate preparations for expanding the influence. Professional societies seek professional help, and we will no longer try to solve our problems in a single way after a crisis. Society is a complex collective, the professional is different. If you are a professional, then please remember that the next time you encounter a credit crisis, please call a professional!