How to grasp the scale of new media crisis public relations?

It is not something, as long as the product needs to be sold in the market, it is necessary to carry out certain packaging of the product, publicity and other means to let consumers understand the product, so that there will be a certain number of consumers to buy the product. There can be many different ways in the means of publicity, and at present, many businesses choose to use hype marketing events to let consumers understand the image, and then have a certain understanding of the main business, then the business plus products will be understood by consumers. However, this way also has a lot of knowledge, if not a good grasp of it, then it will also cause negative effects. Hype: you can hype up good events to let consumers know that the image is good, which will also have a certain impact on consumers. Of course, you can also hype through negative gossip, so that consumers will be impressed by the product, but if you do not grasp it well, it is likely to have a negative impact, just like the impact of melamine on Mengniu Again, will have a serious impact on the performance. Or that sentence, to grasp the degree, hype marketing events of knowledge, to dig deep into the connotation, in order to be able to flexibly use.